GET MULTIPLE OFFERS FOR YOUR HOME!! "GUARANTEED"
With Lpt's Award-Winning Active Marketing Plan
OWNER & CEO Robert Palmer details How Lpt's Industry-Leading and Award-Winning "Active Marketing Plan" Attracts Multiple offers For Your Home Every Time (if' you only recieve one offer for your home the buyer will try an negotiate you down on the price, but when you recieve multiple offers buyers will compete driving the price of your home up)
How Lpt Wins The War On Marketing
EXPOSURE
WINNING THE WAR AT MARKETING is how the battle is won...
When it comes to marketing the reality is this, Any agent can market to a potential prospect that's already looking to buy. What separates Lpt agents from the rest, is the ability and reach those who haven't started looking for their next home. In fact, the best leads are often those not yet actively looking to buy.
These are precisely the type of buyers we invest the extra effort and resources in that other agents don't. Getting clients home more Exposure gets us to our goal of getting multiple offers for your home.
REPETITION
EFFECTIVE REAL ESTATE MARKETING NEEDS TO BE FOCUSED ON BEATING THE DISTRACTIONS of everyday life
Breaking through the marketing clutter distractions to get your home noticed is monumental in marketing a home, Repetition is the key..
At Lpt we take these variables into account knowing that to get your house noticed and remembered, our marketing cuts through the clutter by raw repetition, showing buyers your home over and over until their desires translate into actions.
EMOTIONS
ABANDON BY OTHERS, EMBRACED BY LPT...
Here is where my High-Quality Print Marketing really makes its lasting impression. It's that all-important emotional connection that this format of marketing makes its most significant contribution.
Temple University did a study where they compared digital advertising to print advertising., and what they found was, people viewed physical advertising longer., people remember physical advertising for a longer period of time... and., they recall details more quickly and confidently..., and triggers the part of the brain responsible for engaging the intent to buy.., who knew!
MULTI-TOUCH MARKETING
Geo-Targeting... A Comprehensive Region-Specific Strategy....
This is marketing with a concentration within a specific demographic area.
With, geo-targeting we’re going to advertise your home on NON-real estate-related website within a 15-mile radius of your home. Studies show that over 60% of buyer purchased within this distance of their current home.
We are going to reach every device that potential buyers are using including desktops, laptops, tablets, smartphones, etc.., and then we're also going to use the internet to show your home digital ads on over 2 million websites.
These will be on sites where 90% of the people that are on the Internet are searching. key sites like Facebook, Google, News Week, YouTube, USA Today.., all of which are high profile, non-real estate-related websites that people are on each and every day.
Re-Targeting.... Staying top-of-mind of Buyers...
The next thing we’re going to do is use Retargeting. So, the way retargeting works is.., all of our marketing will drive people to your home's dedicated website that my team set up.., and once they land on the website the website is going to tag their browsers, this will allow us to follow them wherever they surf the internet so that we can show them one of the FIVE digital ads we created for your home on whatever site they visit.
So again.., when the visitor leaves your website they're going to be shown digital ads featuring your home on thousands of other websites.., and we're going to show them these ads over and over and over again to create repetition. So, by RETARGETING and showing your home to them over and over, it will strengthen that emotional connection as well, bringing them back to your website and influencing their decision to make an offer on your home
UNPARALLELED MARKET COVERAGE
This image displays a partial listing of tools and resources that in a small part is the reason why Lpt beat out some of the more notable & and well-known legacy franchises and was named one of Inman Innovator’s Top Brokerages in the Nation for their creative and out-of-the-box marketing.
Lpt is breaking age-old marketing barriers where other brokerages have held agents captive to systems that limit their potential and aspirations. LPT is an Agent-Centric Brokerage whose innovations and commitment to their client satisfaction, agent’s growth, market reach, and all-around success is unparalleled.
Lpt's commitment to the their clients is a central focus of its leadership. If their is a way to put a client's home in front of a potential buyer they will make it a priority.
RAISING THE STANDARDS OF LUXURY MARKETING
Property Specific Magazine
At Lpt we understand that creating an emotional connection is one of the strongest of all emotions. It has been Neurologically verified that high-quality collateral and images triggers the part of the brain responsible for creating the intent to purchase, especially when it comes to the purchase of high ticket item. It is certain that our client's homes or high ticket item
Out of this realization we knew we had to find a way to provide and UNFAIR ADVANTAGE for our client's home. It was this focus that gave birth to our Single Property Dedicated Magazine. Not only will this magazine makes its way into a highly visible location in a prospective buyer's home, it is likely to be viewed time and time again, and by virtue images of the client's home will become branded in their brain.
While others have decided to go the way of cost saving in abandoning this method going 90% digital marketing, Lpt has made it one of its hallmarks and a lions share or their investment resources..
Single Property BillBoard
" BILLBOARD MARKETING. LPT... REIMAGINING LUXURY HOME MARKETING and providing Massive Exposure for their client's home.
At Lpt we are driven to over-deliver on our claim to provide 100% market coverage for our clients. Therefore, we have taken our marketing to a new dimension with our billboard marketing to deliver on our objective of reaching the missing 14% of our seller’s market, but we’ve taken extra measures to reach buyers or investors from nationwide markets.
Based on timing, the market conditions, the home’s showroom readiness, and the agent’s assessment our clients' homes have a high probability of being featured on a local area billboard while our Tier Two seller’s homes are positioned to be featured in multiple markets to include, Orlando, Jacksonville, Miami, Tampa, Austin, Houston, California others that will be added in the not so distant future.
AMP... THE #1 MARKETING PLAN IN THE NATION
Request a copy of our Active Marketing Plan. This plan highlights the fundamentals of our marketing strategy, which is paramount in our selling more homes for top dollar than any others in the market. We have the only plan in the industry of this caliber. As a result, we are currently the fastest-growing Real Estate Firm in the nation.
Contact me so I can explain how our plan will secure the best value for your home.
Our team of professionals will be with you every step of the way, from preparing your home for the sale, to handing the keys to the new buyer.
"My job is to find and attract mastery-based agents to the office, protect the culture, and make sure everyone is happy! "